Biddable Media Manager
The Biddable Media Manager – New Channels is a new and exciting opportunity at LottoGo.com who will help driving the growth for the business. The candidate will work with different teams within the business to identify, prioritise and test new and emerging marketing channels such as YouTube, Pinterest, Snapchat, Programmatic Display, Apps and others and developing the channel to become a part of LottoGo’s overall digital strategy. The role requires someone with strong hands-on experience in various paid media roles.
Reporting to the Head of Performance Marketing, you will join a team of Digital Marketers with skills ranging from Affiliates, Operations, Content Marketing and PPC who are responsible for bringing in new players to LottoGo.com.
The ideal candidate should have a strong work ethic, be self-motivated and above all results driven. We are looking for candidates who want responsibility and have the desire to achieve.
Finding, testing and developing new/ emerging and profitable marketing channels.
Working with the Head of Performance Marketing to develop and prioritise test plan and budget.
Ideating, writing and preparing design specs for new creative assets.
Prioritising and commissioning new creatives through design team; working closely with the Head of Digital to produce high volume of high impacts creatives each month.
Working with freelancers to create lower budget creatives including videos where there is requirement, managing orders through Fiverr or similar.
Documenting test results and forecast business impact and scalability.
Documenting, developing manual, and providing training for staff.
Digital marketer with a minimum of 4 years hands-on experience managing various paid media roles.
Expert knowledge of Display Advertising and Media buying as a whole.
Deep understanding of the digital landscape.
Persistent, not easily giving up and possess the ability come up with creative ideas.
Strong analytical and communication skills, with a very strong commercial awareness and focus.
Highly organised, able to lead and train staff.
Understand the commercial implications of marketing and can translate this to the wider business.
Track record of success in a metrics-driven marketing programme
Previous experience successfully testing new and upcoming marketing channels
Advanced excel and analytical skills
Advanced knowledge and experience with Google Analytics
Good understanding of CRO concepts.